Duke University Professor Experiments with Beer and Pain

Professor Dan Ariely tries to understand why people sometimes make irrational choices. In one experiment he found that people preferred the taste of beer mixed with balsamic vinegar over straight beer, but only if they didn't know they were drinking vinegar. He first got ideas for experiments while he was recovering in the hospital from severe burns.

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• duke
• university
• dan
• ariely
• fuqua
• behavioral
• economics
• burns
• beer
• higheredtv

[WolYou]

Can't we say that knowledge and perception is identical? Or if someone has no knowledge of anything, isn't his perception just a signal in the nervous system which is completely decoupled of any meaning? I would fancy that information without context is worthless. We know that the world we "see" is not what the eyes are telling us but what the brain interprets from the input data.

[zerOH22]

cool