BigBuzz's Kevin Kelly travels to LA to visit the legendary Chiat Day, the land of Lee Clow.
This week we pick the brain of Rob Schwartz - Chief Creative Officer of Chiat Day.
We discuss: Chiat Day's approach to social media, The Pepsi SMM Case Study with Rock-band and MTV Awards, twitter, tweeting information vs "me-formation", how twitter makes you smarter, the relationship between media and creatives, now everything is media, how brands themselves are media, Chiat Day's "Media Arts", transactional media approach, how account people today are like producers, the role of the big idea today, and micro ideas.
Good stuff :-)
ericacheer 2 years ago