Women in Business - The Art of S & M

Complete video at: http://fora.tv/2008/02/13/Nina_DiSesa_Seducing_the_Boys_Club

Author and advertising executive Nina DiSesa explains why mastering the "Art of S&M" - seduction and manipulation - is important for a woman's success in the workplace.

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Seducing the Boys Club: Uncensored Tactics from a Woman at the Top with Nina DiSesa.

Nina DiSesa gives a wry reality check on how to get ahead and thrive in the testosterone-driven business arena. A master communicator, ceiling crasher, and one of the most successful women in the corporate world, DiSesa is also a big-time realist who has figured out that S&M - seduction and manipulation - is the secret to winning over (and surpassing) the big guys - The Commonwealth Club of California

Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.

In 1999, Nina was chosen by Fortune magazine as one of the "50 Most Powerful Women in American Business." In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).

Category:

News & Politics

Tags:

• disesa
• careers
• woman
• office
• politics
• seduction
• manipulation
• successful
• management
• executives
• feminism
• feminist
• foratv
• fora.tv
• fora
• tv

[Exodus3003]

@bloggerjoe yeah thats what I think women are just too emotional to work in business

[670Kiester]

Yes men have been assholes forever,

But feminism has simply shown that WHOEVER has power WILL abuse it.

Welcome to the cesspool women,

are you enjoying it down here?

[redhotkiln]

MAdMen make room for MadWomen. Thank god digital agencies don't subscribe to this kind of pap.

[bloggerjoe]

"Power women" all have one thing in common, and that is they are ruthless bitches.

They can't wait to "take on" the boys, and they relish firing men.

They become a corporate killing machine, all because of their obsession with the glass ceiling.

The fact is they ARE too emotional at work. They also get away with lots of things guys can't i.e. dirty jokes, lewd comments, swearing etc etc.

The workplace has become a shithole because of people like this, and it will come back to haunt women.

[LeonidasRexx]

You guys are pathetic. This woman might manipulate you into doing something that will make you happier, and you're afraid of her? She's going to trick you into eating better, exercising more, and brushing your teeth! Oh, the horror!

Seriously, only a few women are smart enough and care enough to figure out how to make the people around them happier. Nina DiSesa is simply telling those women how they can best use that ability.

[professorfoxtrot]

This woman is dangerously insane.

[bbbrri22]

Oh great, now we have to worry about if the expression of love is actually manipulation. It's hard enough to give trust without feeling like you're being 'dealt with'

[auniqueali]

" . . . get the men to be better men . . . "

Right. I mean, don't get me wrong, there are plenty of beef-headed dudes in the world, but don't presume that blinding a guy is convincing him.

I work with a whole tribe of alpha chicks who are impossible to deal with - - this approach isn't about dealing with men, it's about dealing with alpha nuts. Let's keep that straight. Praise is universal.