FX 'Dexter'/Digital PR + Social Media

FX commissioned us to promote Dexter, the hit TV drama series that focuses on Dexter Morgan (Michael C. Hall), a forensic bloodstain pattern analyst for the Miami Metro Police Department who moonlights as a serial killer.

An interactive, personalised viral campaign was created which made the recipient feel like they were the next victim of a serial killer.

Results

•Over 210 pieces of online coverage including The Observer, The Guardian and Unreality TV

•Media coverage reached an audience of over 7,000,000

•The viral was seen over 2,000,000 times

•BIMA Gold award in the Best Viral category

•"Viral proves too much for some" Mashable

•"Dexter viral lets users name murder suspect" The Guardian online

Related Hot Cherry clients: Channel 4, E4, Disney Channel, Disney Junior, BBC One, BBC Three, BBC Worldwide

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• Dexter
• Morgan
• FX
• TV
• Seriel
• Killer
• Crime
• Murder
• Blood
• Gore
• Police
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry

[FifaFrancesco]

Holy, this must have been huge!

[bmkellaway]

Is it still possible to create one of these videos online?