Cool SAP CRM MARKETING Video - Ball Throwers

SAP CRM Video / Demo

• Category

  Education

[John Caddell]

This seems like a very creative and original ad, but...

it is a direct copy of a famous cognitive experiment from scientists Daniel Simons and Christopher Chabris of the University of Illinois--right down to the intruding gorilla.

While watching the video, I saw the gorilla (the effect of knowing it was coming), but I missed something else important--some acknowledgement or attribution that this was derived from Daniel Simons and Christopher Chabris' work.

And that, to me, is shameful.

[SAPCRMTV]

Thanks for the comments. Our understanding is that the research mentioned has fallen into common re-use. Having said that, we do agree that credit is due to the original researchers and we appreciate your pointing that out. We'll strive to be more proactive in providing credit in the future.

[tatters90]

It's not about originality. It's points out how marketers neglect to consider certain aspects of their research yet they can remedy by using technology that looks beyond the obvious.

[jasonlu77]

I saw 12 passes. The asian guy throws the ball from his right hand to his left at :22. I guess you could count it as a pass to yourself?

[ratanpuri]

unfortunately it is 12 passes and i dont give a shit about gorilla when i am concerned about passes as it has no influence on passes (as no one understands it probably it still makes add good for normal people probably)

[GatameOne]

4 people got their butts kicked by the black belt gorilla.

[jurgis84]

Maybe next time they will use some TITANIC scene who will be seen by milions of people before. Total FAIL - no originality at all - does that describes this product?