Fran Toolan of Firebrand Technologies navigates the challenges of content management
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Uploaded by OreillyMedia on Nov 1, 2011
Thanks to the ever-changing landscape of new formats and distribution platforms it's hard to know when to outsource vs. doing the content management work yourself. Firebrand Technologies founder and president, Fran Toolan, talks about the pros and cons of both and also points out some common mistakes publishers make.
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