Spoleto is a fast food chain restaurant that works on the concept "Create good moments here". So we helped women to increase their self-esteem, making their own good moments in the International Womens` Day. In Brazil, there's a very popular saying that says: "Beautiful women don't pay, but also don't get it." Spoleto surprised everyone by breaking this rule. We asked every women "Are you beautiful?". Every single one that said "Yes, I am beautiful" didn't have to pay for the meal.