Yellow Page Mountain

ATTENTION: Sign our petition to Yellow Media: http://www.change.org/en-CA/petitions...

On October 22, 2010, Kyle MacDonald and Aimee Davison built a mountain out of unwanted Yellow Page phone book directories in front of the Yellow Page Group's head office in Montreal, Quebec. If you want to stop the printing of phone books, opt-out or stop paying to list and advertise in them, if you own a business! Go green: go Google!

http://yellowpagemountain.com
http://onehundredjobs.ca
http://oneredpaperclip.com

• Category

  Nonprofits & Activism

[DrMarson]

What if the power goes out? What if your computer breaks?

Advertisers pay a lot of money to be in the yellowpages, because people use them. When few enough people use the yellowpages, it will no longer be cost-effective to advertise there, and the problem will take care of itself.

[YellowPageMountain]

If the power goes out, cell phones will still work. There is still the option of dialling 411 on pay phones for free, as well. Advertisers pay a lot to list in the Yellow Pages because the distribution rate (rate of delivery) is so high, regardless of whether or not people still use them. The YP Group also has an aggressive team of sales persons who cite conveniently crafted statistics that over represent actual usage. Via the article published in the Globe and Mail: 45% never use.

[saisumimen]

I think part of the solution is letting people know to OPT OUT and to do it immediately. Part of the reason there is a "1%" opt out rate is probably because people don't know they can do it. I certainly didn't know.

To all the people on facebook, give them the link or phone number so they can opt out of it, and let's see if we can spread the message that this is not only possible, but a good thing to do for the environment.

[YellowPageMountain]

It's listed in the video and now on YellowPageMountain . com: opt-out in Canada by going to delivery.ypg.com

[YellowPageMountain]

Any racist and/or hateful comments regarding the video being narrated predominately in English will be immediately deleted and the user blocked.

[Michael Suddard]

Just got my phone book for 2013. Almost opted out via web link and then read their "Privacy Statement."

Skip down to "Use and Sharing of Personal Information" section. They can actually market to you more if you provide your information to opt out! I thought about it for quite sometime about how to strike back, I'm dropping it off at the local Bell store!

[batsondceiling]

@musicDCW You are absolutely right, I have spent hours trying to teach my 80 year old mother to use a computer, she just doesn't catch on. It is unfortunate that there are some people who feel that "they" have the divine right to make decisions for others. However, I have difficulty believing that someone's life would be so meaningless as to make YP directories their Holy Grail. These people "may" actually be paid by someone who wants to drive the price of YLO down for a private take-over.

[danielbritos]

Actually now a days you dont need to be an internet junkie to know how to search for businesses online, also i would argue google is better at promoting small businesses than anything else. You search your area and anything you need and you will be able to see the small B that was just opened and registered a week ago.

[mubd1234]

I need a few hundred thousand to prop up my giant chair.

[MultiKgiles]

meeressen I agree with you.

[meeressen]

I see the point...but the Yellow Pages has been and still is a great tool for small businesses who employ people and you have to realize not everyone is an Internet junkie. Can Pages and the others are copy cats.

If you want to pick a villian you should consider newspapers who print tonnes and tonnes of paper everyday that spreads the message of doom and gloom.

But regardless of all that you make a good point about the unnecessary waste.

[drgnballz]

That's retarded, junk mail has adverts as well. And No, we really don't use the yellow pages.