The Perrett Report interview with Shane Pettiona, Chairman of Cracka Wines

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Uploaded by on Aug 31, 2011

Janine Perrett interviews Shane Pettiona, Chairman of Cracka Wines. Mr Pettiona discusses his work as a web entrepreneur before introducing his latest venture, CrackaWines.com. He explains the origins and design of the online wine vending site, spruiking its benefits to consumers and industry alike. He also gives some details of the initial figures and projections for the company. Mr Pettiona then discusses the Australian retail sector more generally, particularly the failures of "bricks and mortar" retailers who have tried to cross over into the online realm.

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  • Great information, obviously from an already successful entrepeneour

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