Aria Awards Subliminal Ads - Media Watch responds

Media watch investigate the illegal subliminal advertising used during the 2007 Aria Music Awards that were produced & presented by Rove Mcmanus and broadcast by channel 10

Lets make a difference and make sure ch10 nor any other broadcaster ever tries this again.

First complaints must be made in writing via Fax or oldschool mail within 30 days of broadcast(27th Nov). Complaint form and where you send it to is in link below.
http://ten.com.au/ten/contact_us.html

If ch10 does not give a reasonable excuse for it's actions or does not respond within 60 days you may complain to ACMA. Link and information below
http://www.acma.gov.au/WEB/STANDARD/pc=PC_90141

For an overview of the procedure look at this link
http://www.freetv.com.au/Content_Common/pg-Viewer-Feedback.seo#ViewerFeedback

UPDATE:8TH OCTOBER 2008

TEN breached code by broadcasting material below or near the threshold of normal awareness during 2007 ARIA Awards

The Australian Communications and Media Authority has found that the Ten Network breached the Commercial Television Industry Code of Practice 2004 (the code) during the broadcast of the 2007 ARIA Music Awards on 28 October 2007 by transmitting images below or near the threshold of normal awareness.

Several complaints were received by ACMA about the inclusion of brief displays of sponsors logos during the nomination segments of the program.

ACMA reviewed the relevant material at slow speed and frame by frame. It found that the rapid-cut graphics used in the program was a technique that attempted to convey information to viewers below or near the threshold of normal awareness, which is a breach of clause 1.8.4 of the code.

ACMA notes the Ten Networks submission that the rapid-cut graphics were intended to be creatively consistent with the fast-paced look and feel of the music presentations. However, the code imposes clear rules regarding the use or involvement of any technique which attempts to convey information to viewers.

In response to the breach findings, Network Ten will: * distribute the investigation report to relevant production staff (both in-house and external) to ensure that future productions of ARIA Awards are consistent with ACMAs view; * not use the same rapid cut use of sponsor logos for the upcoming 2008 ARIA Music Awards; * use the finding as an example in regular code training sessions with staff, to ensure future compliance; and * highlight the code clause in their external production agreements.

ACMA considers this action as proportionate, given that this is the first breach of this kind by the licensee and that the network will not use this technique in the upcoming 2008 ARIA Music Awards.

ACMA forewarns the industry that a future breach will result in significantly heightened compliance measures.

http://www.acma.gov.au/WEB/STANDARD/pc=PC_311424

Category:

News & Politics

Tags:

• subliminal
• advertising
• Aria
• Awards
• 2007
• Rove
• Mcmanus
• Roving
• Enterprises
• advertisement
• messages
• commercial
• Australia

[leftfield1977]

Rove's a fuckin media whore. Fuck him, fuck ten, fuck Aria and fuck KFC and their deep fried battered rat shit. So sad that music has to get dragged into this evil shit. Oh and all hail Media watch, thank god for them.

[Maneater1984]

What are you talking about? The producers and broadcaster clearly broke the law. How does this tie into your ridiculous nanny state theory?

Shows like Media Watch should be encouraged, not swept to the side becaus eyou cannot be bothered dealing with the situation at hand.

[Rimsa]

How the fuck does anybody think this stuff actually works?

[Mishkafofer]

If you can see it, its not subliminal by definition.

[TombstoneHeart]

I've been turned off Juppa Chups because of subliminal messages in their tv ads. I'm sure echidnas have non-consensual group sex with Chuppa Chups. I dunno why, its just a feeling I have. lol

[spokentruly786]

i noticed the subliminal message when i was watching this aria award years ago

I thought everyone saw it

[nethy02]

subliminals are not banned in the UK in fact the dept of trade and industry and the asa dont believe they exist

[human0un]

dirty hustlers..check out some subliminal ads I discovered within some pop songs and on cereal boxes..click on my name check out my vids

[SoGladToKnowYou]

looking at roves current status i do hate him and his shows, however, i feel a certain kind of respect for him because he did spend years making programs for ch 31. his programing on ch 31 in the 90's, while somewhat trashy, reflected his love and passion towards broadcasting. i would love it if he had have taken a better path, because i do think he holds much merit as a tv host.

having said that; that blonde fat dude who frequented his shows should be shot, as should rove foreverincluding him.

[Flinklehurst]

@keyanage Proof of it or not, if they didn't think there was any chance of it working they wouldn't bother doing it. If there's a chance of it working they shouldn't be allowed.