Eye To Eye With Katie Couric: 'Buzz' Marketing (CBS News)

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Uploaded by on Oct 2, 2007

"Only on the Web": Dave Balter, CEO of Buzz Agent, tells Anthony Mason what companies, consumers and his unpaid "agents" get out of advertising by word of mouth. (CBSNews.com)

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News & Politics

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  • bbpinc

  • It's called two-step flow model of communication. Lazersfeld wrote about this in the 1940s. For everyone who makes fun of a communcation major, this is a very basic theory of communication.

  • OMG! This video doesn't have any titties!! One Star!! 1/5!!

  • word of mouth marketing is really spreading in the marketing world i reccommend investing funds in these kind of approachful businesses and can be quite profitable.

  • this vid is sweet! telll everyone by word of mouth...lol!

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