Top Managers: Does Agriculture Need to Adopt a Business Management Model?

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Uploaded by on Sep 3, 2010

The Top Managers Team - Dick Wittman, Al Scholz, Danny Klinefelter - discuss the need for agriculture to adopt a business model approach.

Dick Wittman says that governments are focussed on farm management proficiency versus throwing money out at agriculture in other forms. He says that "We roll out the barrel for organics, value-added marketing, supply-chain building, as if these are the savior of agriculture. Meanwhile, we're ignoring the fact that our industry is seriously faiiling in its quest to build a business management model that is sustainable."

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