Marker based Augmented Reality Experience for Bell Canada's Fibe launch. A select number of customers received a Direct Mail piece announcing the New Fibe introduction. The user was asked to go to a special website www. bell.ca/fibeison, activate their webcamera and hold the marker in front of it.
Following this a special Interactive expereience started, with a 3D Laptop, fireworks and light.
It was also possible to interact with the expereience.
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