Nike Mercurial Superfly II: Rewrite the rules of speed

As anticipation for the biggest football tournament of the year heats up, Nike releases the Mercurial Vapor Superfyl II, a football boot with Nike SENSE adaptive traction technology studs. When designing the Mercurial Superfly II, Nike created an adaptive stud that extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. Two of these studs on the forefoot of each boot combine with directionally positioned blades to allow for quick changes of direction, while secondary toe traction provides added power for those first critical steps. The result is a boot that enables greater speed in all directions in all conditions

Enrico Balleri, Head of Nike Football Advertising says,With this campaign we wanted to illustrate how the revolutionary adaptability value of this boot helps the fastest players in the world maintain their performance on any pitch condition.

Art Director Pierre Janneau adds Mother Nature doesnt understand the perfect pitch. We wanted to demonstrate the many faces she might show during the tournament with a graphic illustration of how pitch surfaces unexpectedly evolve during the course of a game.

The viral, shot by Edouard Salier, features FC Barcelonas Zlatan Ibrahimovic and takes the viewer fantastical world where a mechanical pitch tests Zlatans speed to extraordinary extremes. As Zlatan glides past oncoming defenders, the pitch changes its surface and weather conditions at breakneck speeds as it continues to challenge Zlatans drive to goal. Unfazed by the terrain, Zlatan powers his way past defenders as his boots quickly adapt, grip the ground and accelerate towards victory.

Category:

Entertainment

Tags:

• Zlatan
• Ibrahimovic
• FC
• Barcelona
• Ajax
• AFCA
• Nieuwe
• Nike
• reclame
• 2010
• Mercurial
• Superfly
• II:
• Rewrite
• the
• rules
• of
• speed

[mercurial909]

mercurials all dayy and adizeros are not that fast its just light mercurial has good shots light adizero have no protection

[VaporSuperflyII]

Adizero are lighter but I'm faster with superfly as a result of the better studes

[Nulfox]

Sick commercial!

[andrea27736]

e una figata