Content Network Click Through Rates (CTR)

http://www.contentnetworkinsider.com/full-service-options/

CTR in the Content Network. What should you expect your CTR's to be in Google's content network? The answer...it depends on your account structure, the types of sites you are targeting and the ad format you are using.

You really shouldn't grade your account based on average click through rates. If you run a placement report, you'll find that click through rates vary campaign to campaign, AdGroup to AdGroup and placement to placement.

If your CTR isn't what you expected or would like, analyze that site, the pages your ads are showing and the ad format and copy. Some general sites are just going to get lower CTR's by nature. Some ads may perform better on some sites and terrible on others.

So when evaluating your click through rate on the content network, make sure you are looking at all the variables.

For more tips, tricks and strategies for contextual advertising sign up for my free newsletter at http://www.ContentNetworkPulse.com

Category:

People & Blogs

Tags:

• content network strategies
• adwords ctr
• click through rate
• content campaign
• content network campaign
• display network
• shelley ellis

[leethax0r]

BAD EVIL DOG

[ShelleyEllis]

@leethax0r Oh, no...he once licked all the feathers off the back of a chicken without leaving a red mark or hurting it at all LOL ;)

[leethax0r]

@ShelleyEllis noooo im more of a cat person! LOOK AT HIM! he is likea YEAH! TAKE ME OUT FOR A WALK! see a cat...is like a...BATTLE BEAST. you leave them out, give em fish and milk, and then they go and HUNT or get in fights with other cats and come back home with battlescars, so then you can show your cat off as a CHAMPION around your neigborhood.

[ShelleyEllis]

@leethax0r Yeah, he's pretty much a wuss unless (someone tried to hurt me...that's when his mean side comes out). Now Frannie on the other hand has more of that backyard, hunter personality. She's a tripod Katrina survivor.

[ShelleyEllis]

@AlchemicGnosis Thanks. I have two beautiful boxers, Rookie and Frannie.

[jhavid2]

i thought this was about Crash Team Racing :'( im infuriated

[abdu2s]

beauty  just .....beauty