What you're seeing is the evolution of scientific fame. The size of the scientists' names are determined by the frequency of their appearance in books published each year between 1850 and 2000. The names are color-coded by the year of their first appearance.
The data comes from Adrian Veres (Harvard) and John Bohannon (Science), the animation is by Jonathan Feinberg (Google).
Full story at: www.fame.gonzolabs.org
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