RIMMEL IS *NOT* a cruelty free brand at all. In my mission to become a cruelty free ambassador, I discovered that Rimmel (owned by Coty) completely fails.
My review of Rimmel London Mascaras: Sexy Curves Waterproof, Glam'Eyes Day to Night & Lash Accelerator.
NOTE: Rimmel London is owned by Coty International, Inc, which is NOT a cruelty-free beauty brand.
For a comprehensive list of American companies that are cruelty-free and those which DO test on animals, visit PETA (People for the Ethical Treatment of Animals) and their informative page: http://www.peta.org/living/beauty-and-personal-care/companies/default.aspx
For more beauty, reviews, tutorials, and fashion--all around style stories--visit my website, thereafterish.:
http://thereafterish.wordpress.com
I was not sponsored to create this video. Obviously, everything said in this video are my views and mine alone.
Smashbox is cruely free and i love there cosmetics
You should also try The Body Shop cosmetics line, they very nice and they are also cruelty free as well :)
Good luck
CielBlack 7 months ago
@CielBlack Clinique, Nars, MAC, Bobbi Brown, Chanel, Tarte, Stila, Smashbox, Estee Lauder, Dior and Revlon (the only drugstore brand) are all cruelty free. Thankfully there are good choices for us to choose from out there. We just need to get Shiseido, Lancome and Laura Mercier on board!
MaeLuuu 4 months ago
To be honest Rimmel London does not have good mascaras... they do have a great selection of shadows and lipsticks/gloss
Rimmel is over rated in my opinion
CielBlack 7 months ago
@CielBlack I totally agree. Everything I've tried of theirs has always been a total disappointment. Especially their mascaras.
MaeLuuu 4 months ago