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Uploaded by on Dec 5, 2010

Mae hysbysebion fel ffilmiau byrion. Gellir gweld llawer o dechnegau ffilm ynddynt. Yn yr hysbyseb yma gellir gweld llawer o dechnegau a ddefnyddir yn y ffilm Hedd Wyn. (Mae'n debyg bod rhai o'r hysbysebion yma wedi costio mwy na ffilm gyfan Hedd Wyn!)
Yn yr hysbyseb yma, gellir gweld:
Defnydd effeithiol o gerddoriaeth i greu teimlad addas -- teimlad ysgafn.
Llawer o doriadau rhwng y bobl a'r car ac yn ôl i'r bobl - y car yw'r peth pwysicaf wrth gwrs!
Llawer o saethiadau agos -- ar wynebau'r bobl i ddangos emosiynau gwahanol ac i ddangos pethau bach eraill sy'n bwysig i stori'r hysbyseb.
Eironi. Dydych chi ddim yn disgwyl i ŵr a gwraig sy'n caru ei gilydd i geisio lladd ei gilydd er mwyn cael gyrru'r car. Dyna eironi! Ac felly daw hiwmor hefyd wedyn. Mae'r gerddoriaeth yn 'Happy Together' yn helpu creu eironi hefyd. Yn Hedd Wyn, trasiedi yw cynnyrch yr eironi ar y cyfan.
Sylwch ar y saethiad gyda'r gŵr a'r wraig yn y gwely yr un saethiad i ddangos eu bod nhw'n bartneriaid. Ond wedyn sylwch fod y ddau yn cael eu dangos mewn saethiadau ar wahân i ddangos ymryson rhwng y ddau. Mae'r dechneg hon yn cael ei defnyddio wrth i Hedd Wyn a Lizzie ffraeo ar y mynydd yn Golygfa 18.

http://www.youtube.com/watch?v=q2Jfma9F7Mg
http://www.youtube.com/watch?v=Ow0a06gsiF4&feature=related
http://www.youtube.com/watch?v=iR9g0mBfEos
http://www.youtube.com/watch?v=_6rj5jisB7g

Adverts are like short films. You can see lots of film techniques in them. You can see lots of techniques that are used in the film Hedd Wyn in this advert. (The advert probably cost more than the whole Hedd Wyn film!)
In this advert, you can see:
Effective use of music to create a suitable feeling -- a light hearted feeling.
Lots of cuts from the people to the car and back again -- the car is the important thing of course!
Lots of close-up shots -- of faces to show different emotions and to show the little things that are important to the story of the advert.
Irony. You don't expect a husband and wife who love each other to try and kill each other just so that they can be the one to drive the car. That's irony. And humour springs from the irony too. In Hedd Wyn tragedy is more often than not the result of the irony.
Notice the shot of the husband and wife in bed in the same shot to show that they are together. But then notice how to two of them are shot in different shots to show the conflict between them. This technique is used as Hedd Wyn and Lizzie argue on the mountainside in Scene 18.

http://www.youtube.com/watch?v=q2Jfma9F7Mg
http://www.youtube.com/watch?v=Ow0a06gsiF4&feature=related
http://www.youtube.com/watch?v=iR9g0mBfEos
http://www.youtube.com/watch?v=_6rj5jisB7g

Category:

Education

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Standard YouTube License

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