How to Innovate the Radio Experience - Part 1

"Maybe we shouldnapos;t call it apos;radio.apos;" That from Kaihaan Jamshidi, the UK-based Director of Strategy for Method, Inc. (http://www.method.com) a design consultancy which innovates brand experiences for companies like Time Warner, Nordstrom, Microsoft, and Sony. Mark Ramsey (http://www.markramseymedia.com) talks to Kai about how to innovate the radio experience and what the consequences are for the medium. This is part one of our fascinating two-part conversation.

Category:

Entertainment

Tags:

• kaihaan jamshidi
• method
• innovation
• radio
• radio experience
• radio industry
• media
• mark ramsey
• mark ramsey media
• bbc