Call to Duty: Army launches Start Thinking Soldier campaign

The British Army today unveils its latest recruitment campaign in the form of Start Thinking Solider.

The new campaign is designed to combine traditional television advertising with an interactive online experience. Potential recruits, rather than just being invited to "learn more" as in previous campaigns, will now be able to log into the Army Jobs website and take part in a series of missions.

The website will encourage people to register so that they can track their progress, see what they have achieved, whilst establishing a connection between the Army and potential recruits.

The online campaign uses Flash to provide a gaming-style environment beefed up with plenty of video, featuring real soldiers in realistic situations. Participants will get instant feedback on their decisions, working through missions and being given an insight into skills the Army are looking for.

So it won't match up to Call of Duty 4, but that isn't the aim. The real aim is to provide something that young people can relate to, a bridge to encourage those interested in the Army to experience a little more of what is on offer.

Following the TV and online aspects, those eager to get a flavour of the Army will be invited to live events with the chance to meet real soldiers and see some of the kit they've explored online.

http://www.pocket-lint.com/news/news.phtml/23394/24418/british-army-start-thi...

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• Thinking
• Soldier
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[Oppurtunafish]

Yeh! War is a game! Killing is fun! If you're good at CoD4, you can handle fighting in real life! Don't worry kids - if you die, you'll just respawn!

[Samulise]

An egregious attempt at verisimilitude.

[rondinsk]

it's all fun and games until your in the actual shit.

[sockschappercat]

Nice 1st person perspective you have there. Trying to get people to relate to games, are we?

Anyway, I agree, I would blow the wall. Calling in air suppost would put any hostiles in the area on high alert, completely blowing the stealth factor, or at least making it much more difficult. Kicking the door down is a bad idea, as hostiles may be just begind it, or it may be trapped. with blowing the wall, hostiles would hear the blast, but wouldn't know where it came from, giving the best chance.

[TheSmokegunner]

@tonydaman321 look i don't mean to annoy you but i just think ending another person's life is a terrible act. I'm not insulting soldiers i'm just saying why i wouldn't want to be one. If i had the option to kill another or die, i would die. My life is nothing compared to other peoples. And by the way it is a sin to kill for protection.

[tonydaman321]

@TheSmokegunner ur a fuckin retard....those guys r protecting you or watever country your in your arm is protecting you so fuck off ay mate .....it is only a sin for killing as in MURDER this is in DEFENSE AND PROTECTION u bastard

[TheSmokegunner]

@Oppurtunafish we all know that's rubbish. And we all know who ever joins the army will burn in hell for thier sins.

[PINGASFIST]

@Oppurtunafish CoD4 Has better graphics than actual combat anyway

[niallthef]

Needs moar synch

[rubyalmaog]

i unquestionably love the game. i managed to get it a week ago for free at mw2forfreeSinfo (replace S with .) and then put to use the money i saved to get a new far better mouse. i feel i'm decent however largely because of the mouse i bought