Factory Pricing - Price Justification

This is another step in the price justification strategy. It is often used by sales people early in the negotiating process. If your sales process requires you to take an MSRP price out to every customer, use this strategy to reclose the prospect if (when) they object. This is a "lite weight" but absolutely honest explanation why the price is what it is. Coupling this strategy with the "standard equipment, government mandated equipment, and options" explanation provides you an honest justification and re-closing opportunity on the first pencil. These strategies also set-up strategies that you'll use later on in the closing process.

Category:

Autos & Vehicles

Tags:

• redzone
• steve richards
• Price justification
• automotuve
• sales training
• modern sales strategies
• car
• sales
• sales people
• Pricing