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How To Set Up Remarketing In Google AdWords

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Uploaded by on Jul 26, 2010

Remarketing targets users who have already visited your website. Remarketing tags set cookies on users' machines for up to 540 days (18 months), giving advertisers access to the highest-relevancy form of targeting. You will need a separate campaign, targeting the Google Display Network (GDN), targeting 'only placements I target'. After 500 users have triggered a Remarketing tag, the user list will be activated and remarketing begins.

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  • Appreciate the info. It would be helpful if you didn't go so fast!! But thanks anyway.

  • Nice, simple demonstration - thanks

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