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Making it Easy: Sanitation Marketing in Cambodia

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Uploaded by on Jun 14, 2010

The Sanitation Marketing Project was launched in Cambodia in early October 2009, aiming to have over 10,000 toilets installed by households in rural villages over a period of 18 months through market force and demand creation activities. Unlike conventional approaches to sanitation improvement, which usually provide hardware subsidies to households and overlook the market as a driving force to sustainable sanitation, the current approach focuses on market-based solutions and the sustained behavior change of sanitation practice within communities.

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Nonprofits & Activism

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  • I find that cleans water is the biggest concern for the rural people in cambodia, i hope government help people with access to cleans water....

  • That's stupid excuse....people! You don't need money to build simple toilet man! just dig the ground and build a simple one...goodness!! People lazy!!!

  • amen brothers and sisters. keep fighting the good fight.

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