Radox - Be Selfish campaign

As part of the wider promotional campaign (Press, poster, in-store) sales promotion we instigated a sales promotion to win a selfish hour.
What looked like a doubledecker bus from the outside, actually concealed a super luxurious spa for competition winners. The lucky ladies won the bus for a evening for themselves and 5 friends - a luxury spa that came to you!
This video formed a part of the teaser campaign for the winners.

Category:

Film & Animation

Tags:

• advert
• TV
• radox
• directing