WAM (Web Audience Measurement) service - Official video from IMRB International
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Uploaded by crescentshriv on Nov 2, 2010
IMRB International, India's leading market research agency and a Kantar company, has launched its ingeniously developed Internet audience measurement service entitled 'WAM'. The service has been designed, specially catering to the Indian advertising market where it allows one to understand behaviour of various demographics.
WAM was officially unveiled at a glittering ceremony at ITC Grand Central, Mumbai and was attended by top marketing professionals belonging to the media, advertising and internet industries.
The event featured a panel discussion on 'Internet Works!' moderated by LV Krishnan of TAM Media and included Nitin Mathur of Yahoo! India, G'man (R Gowthaman) of Mindshare and Sam Balsara of Madison.
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