Example of Resourcefulness: Interview with Homex CEO Gerardo de Nicolas

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Uploaded by on Apr 12, 2009

I recently had the opportunity to interview Gerardo de Nicolas, CEO of a Mexican home builder, Homex, who was one of the most inspiring parts of the recent Ultimate Business Mastery Summit.

The accomplishments of Homex are impressive (one of 16 Mexican companies traded on the NYSE, building 200 homes a day, expanding into India and Brazil, etc) - but even more impressive is the mentality and attitude of its founder, Gerardo de Nicolas (who was awarded 'CEO of the Year' by Latin Trade Magazine).

Gerardo, as such a resourceful, resilient entrepreneur realizes that much of his success came simply because they had a vision greater than themselves, that they didn't know they couldn't do what had never been done before, and that the only major obstacle keeping Homex from growing are the limitations they place on themselves.

He has also focused so much of the success of their company back into the building of homes for those who can not afford it.

As Gerardo says in this video - the poor are not the problem, the poor are the solution. The way Homex is using home building technology in helping the poor to help themselves is interesting.

It is obvious that Gerardo has tapped into something he is passionate about and talented in.

You can see more discusion about this video here: http://www.clintrogersonline.com/blog/2009/04/12/what-is-possible-part-ii-wha...

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  • gerardo de nicolas!! gran magnate mexicano!!

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