VCU Chair Urges Retailers to Focus on Customer Service - 6/2/2009
Retail expert David Urban, Ph.D., chair of the Department of Marketing in the VCU School of Business, says that recessions tend to highlight every problem area that a retailer has from operating inefficiencies to knowledge of their consumers.
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http://www.news.vcu.edu/OnTopic/default.aspx?topic=1&nid=2945
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