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Tom Peters' path to Brand Innovation

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Uploaded by on Oct 18, 2007

更多天下影音: http://www.cw.com.tw/media/
Management guru Tom Peters is constantly creating exclamation points! His book In Search of Excellence is a recognized classic of management theory. Both his writings and his lectures reveal brilliant models for breaking out of limiting frames of thought, and achieving limitless creativity.

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  • branding, good!

  • Taiwan needs brand innovation!!Good video

  • good

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