Automatic content recognition could greatly accelerate scaling of interactive applications and advertising. Augmented reality is gaining traction here and there. Companion device apps are a hot topic in service provider strategies. But in all cases there are practical issues that must be addressed if these innovations are to have the mass market impact that?s been missing in ITV. Ideas about how this can be done will be the focus of this discussion. Dan Eakins, CEO, Zeitera Graham Oakes, CEO, Media Science International and Ezee Studios, Chairman, Digital Watermarking Alliance Andy Nobbs, Chief Commerical Officer, Civolution Aslam Khader, Chief Technology Product Officer, Ensequence David Jones, Executive Vice President, Marketing, Shazam Moderator: Gary Arlen, Principal, Arlen Communications
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