Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Kraft Foods CMO: Recession Marketing Tips

Loading...

Sign in or sign up now!
3,295
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Aug 21, 2008

NEW YORK (YouTube.com/AdAge) -- Walking in the shoes of your consumers is the key to keeping products moving during a recession, says Kraft Foods CMO Mary Beth West. Speaking at Ad Age's annual Women to Watch luncheon, the marketing chief at America's largest food company emphasized the importance of understanding an economic downturn from the point of view of the cash-strapped shoppers. And she explained how Kraft is using that data to adjust its marketing strategies.

Category:

News & Politics

Tags:

License:

Standard YouTube License

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (2)

Sign In or Sign Up now to post a comment!
  • Check out the Kraft Video Challenge: They have an obese employee mocking a hottie employee. Now it's THAT kind of POOR judgement that REAL makes CPG pros wince.

Loading...

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more