NEW YORK (YouTube.com/AdAge) -- Walking in the shoes of your consumers is the key to keeping products moving during a recession, says Kraft Foods CMO Mary Beth West. Speaking at Ad Age's annual Women to Watch luncheon, the marketing chief at America's largest food company emphasized the importance of understanding an economic downturn from the point of view of the cash-strapped shoppers. And she explained how Kraft is using that data to adjust its marketing strategies.
Check out the Kraft Video Challenge: They have an obese employee mocking a hottie employee. Now it's THAT kind of POOR judgement that REAL makes CPG pros wince.
NancySaul1 3 years ago