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New Belgium Fat Tire Amber Ale

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Uploaded by on Apr 8, 2011

EPISODE 91: The Fat Tire recipe originates from a co-founder's bicycle trip through Belgium from brewery to brewery. The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River.

In 2006 NBB changed its logo. They did so because the company realized that beer drinkers could identify the Fat Tire label, but didn't recognize the brewery label, or make the connection that New Belgium brewed Fat Tire and other best-selling brands, such as Sunshine Wheat. The company's new logo pays homage to the well-known Fat Tire brand bicycle, drawn by Anne Fitch.

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  • Blah, all of his reviews are sub par. I don't know why people like this channel at all

  • It's not a "go to" beer, but it's not that bad. If someone offered it to me, I'd drink it. It's not undrinkable.

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