Battling the proven/unproven worlds of traditional and social media

Are you running into issues where either your business or your client's business is scared to jump into social media because certain elements are unproven and it still feels like unknown territory? Some may feel comfortable with social media and have already made their mark, but for others it can be daunting as to how do you go about making your mark effectively.

It's far easier to simply purchase traditional media which is a proven ground even if its results aren't as stellar as they've been in the past.

After my presentation at PHD, I talked about this issue with Sandra Clark, VP Client Services Director for PHD in Toronto, ON. She echoed many of the concerns I've heard before which are "How do we measure this?" and "Do we know if this is even working?" With most clients looking at measurable campaigns that last six weeks, how do you convince them to jump into something for the long haul that you can't guarantee necessarily audience or success?

Category:

People & Blogs

Tags:

• PHD
• Marketing
• social media
• effectiveness
• engagement