James Kinney on "Social Currency"

James Kinney discusses the important concept of social currency.

Social currency- specifies the extent to which people share a brand, or information about a brand, as part of their everyday social lives. It helps companies create unique brand identities, and it develops permission to interact with consumers or customers. James Kinney live believes in today's age building social currency is the most important investment companies can make to create value. Consumers also benefit as they increasingly participate in social platforms and use social technologies.

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Howto & Style

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• social currency
• James Kinney live
• Royalton
• NYC
• brands
• marketing