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Coca-Cola HILLTOP I'd Like To Teach The World To Sing

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Uploaded by on May 6, 2008

Togetherness - feeling connected to your family and friends, a community and the planet is the first step to tear down the barriers between cultures.
Deep down inside, we are all social creatures who find our greatest fulfillment and happiness when we are connected in positive ways to the people that surrounds us. Perhaps this is our real goal: to feel good about our lives and share this feeling of happiness with others.

In the 21st century global community, lives all over the planet intertwine more than ever through communication technology and the travel democracy. If nowadays generation is taught that our interpersonal, cultural differences are a rich heritage, a tribute to the unique character of our species, they will enthusiastically embrace diversity.

In many ways, we could say that 'Coca-Cola' has always embraced this idea: make the world a little bit better by passing on happiness by building understanding of and appreciation for the differences in human beliefs and cultures. By fostering the sense that, in the most profound way, we are all one family, the human family.

No wonder that 'Coca-Cola''s 'Hilltop' spot was one of the most successful TVCs ever produced. Its huge success can not be explained simply because the images were appealing and the tune catchy, but because the message taps into a profound, human longing for community.

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Top Comments

  • The South African government wanted Coca Cola to redo this ad to exclude black people in the 1980s. Coca Cola refused.

  • Coke doesn't taste as good since they switched from using sugar to corn syrup.

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All Comments (76)

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  • itscoke the real thing and what a great add still good get it right now that kicks the shit out of viral lol !

  • @catchersmitt0 All around the world, I have had Coke with SUGAR as opposed to CORN SYRUP and it is SOOOO much more refreshing and better tasting!

  • Now I want to go back to Atlanta to visit World of Coca Cola and watch all the great ads! It's a fun place....

  • OASIS OASIS OASIS OASIS OASIS , COCA COLA=SHIT

    VIVA OASIS VIVA OASIS

  • Unicorns. Hopenchange. And Yeswecan. Um ....

  • I was a lil girl when this came out lol !

  • püüüüüüüüüüüüüüüüüüüüüüüüüüüüü­üüüüüüüüüüüüüüüüü

  • Posted this on my facebook page...it's 109' at my house today...stay cool people!!!

  • which government is that. He wants the black people to be eliminated. Sad to have a leader thats Anti the race of the nation. Sad.

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