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Coke Zero - A Step from Zero Case Study

CokeZeroDance CokeZeroDance·518 videos
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Published on May 31, 2012

Sharing the belief that anyone can make it possible, Ogilvy Paris and Coke Zero in partnership with film maker Jon Chu and his crew of the LXD launched a global social media audition to define the next global dance move. After hundreds of original dance move submissions poured in from all parts of the world - igniting thousands of social media conversations - one guy stood out with a tale of possibility that just had to be told. Not only did his dance move - the Toe Tappy - take off, but he got the whole world dancing to it, acting as inspiration behind a long form documentary, a music video, a TV spot and over 21 hours of related content resulting from the movement which unraveled online at http://makeitpossibleproject.com/

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Uploader Comments (CokeZeroDance)

  • Zen Dakatu

    Zen Dakatu 11 months ago

    Whats the name of the song @ 3:17 ?

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  • CokeZeroDance

    CokeZeroDance 11 months ago

    It's Make it" by Dr. Dexter. Check it out!

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    in reply to Zen Dakatu (Show the comment)
  • hubok15

    hubok15 11 months ago

    What is the name of first song? 0:22 to 0:55

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  • CokeZeroDance

    CokeZeroDance 11 months ago

    Hey! It's "Killin' me" from Krewella.

    · 3

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    in reply to hubok15 (Show the comment)

Top Comments

  • Kuria da

    Kuria da 11 months ago

    People ! the project is getting bigger

    · 3

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All Comments (32)

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  • Angel Lopez

    Angel Lopez 2 weeks ago

    Didn't keemo driss made up the TOE TAPPY?

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  • karoline robinson

    karoline robinson 3 weeks ago

    WOO WOO WOO WOOO! didnt keemo driss made up the toe tappy?!? WTF? can someone give me an answer?

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  • XxSUPERFELIPE8xX

    XxSUPERFELIPE8xX 2 months ago

    The music: wwwyoutubecom/watch?v=p3fahrxg­OkY

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  • gaboo pardo

    gaboo pardo 5 months ago

    Whats the name of the song 2:12

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  • gaboo pardo

    gaboo pardo 5 months ago

    Whats the name of the song 3:16

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  • GruveKid14

    GruveKid14 5 months ago

    What's the name on 3:20 pls!!!!

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  • Cleon Tu Rey

    Cleon Tu Rey 6 months ago

    whats the name of the son 1:25

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  • elsocio nueve

    elsocio nueve 7 months ago

    hip hop , dubstep , break dance , no?

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  • Dharam Intwala

    Dharam Intwala 8 months ago

    cant find it ! the song from 3:20 onwards ... please tell us the exact name please.

    thank you.

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    in reply to CokeZeroDance (Show the comment)
  • drzg122

    drzg122 8 months ago

    hey, do you have the link from song of 3:20 i can't find it anywhere!

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