Here is a commercial that my group made for our Marketing101 defense tackling the brand Axion. We planned to relaunch the dishwashing liquid and rename it to Axion+ which offers more than the present Ultra Axion, making it more concentrated to prolong the usage.
You will be seeing testimonials from house helpers and you will be hearing the planned Axion+ jingle together with the "plus" dance moves! Enjoy!
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