BIGfrontier & BtoB magazine present Marketing Nightmares, a Loyola University IMC course. Pt

BIGfrontier's Steve Lundin and BtoB Magazine's Ellis Booker tackle the no-man's land of marketing: failure. Part three of this series wraps up all the lessons and presents some predictions of marketing nightmares to come. More laughs at the expense of other companies and advertising agencies can be found on the series closer Presented at professor Sandra Kumorowski's IMC class.

Category:

Education

Tags:

• marketing mishaps
• Edelman public relations
• Blogs
• Flogs
• Cartoon Network Boston
• Mcdonald's McAfrica
• Burger King Hindu
• Social networks
• New Coke
• advertising