The World's Biggest Hug - Monumenta (ENG)
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Uploaded by agenciamonumenta on May 25, 2011
In Brazil, thousands of children and teenagers are victims of sexual abuse. To raise public awareness on the issue and increase the number of complaints, the True Affection campaign has been launched. And a symbol was chosen to demonstrate people´s engagement: A HUG. Several Brazilian artists have joined the campaign and given their hugs. But we needed an even bigger impact to get people´s attention.
Monumenta (Brasília - Brazil)
Chief Creative Officer:Carlos Grillo
Creative Directors: Raphael Pontual, Frank Engelbert
Art Directors: Glauber Dorotheu, Cloves Menezes
Copywriter: Paula Cunha
Planner: Fernando Torres
Production Manager: Rosely Youssef
Executive Producer: Daniela Hemesath
Account Executive: Martha Letícia Ferreira, Lívia de França
- 121 likes, 2 dislikes
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BULLSHIT !
veritaspaga 7 months ago
Absolutely heartwarming.... and at the same time astonishing Advance in advertising....
ankisking 7 months ago