Open innovation is as important for small and medium businesses as for bigger corporations

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Uploaded by on Nov 15, 2011

Jeffrey Baumgartner is an expert in collaborative innovation. For him, small and medium businesses should consider open innovation as a critical approach. On tip is to invite suppliers and customer to unformally have a drink, open the line and listen. So, SMB can understand better how to improve products or services.

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  • Jeffrey Baumgartner has always a very pertinent analysis and touches the critical issues. He is also very practical.

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