Marketing is critical to the success of any business. If people can not find you, how can they buy from you? Your marketing pan should be designed around your target audience, your budget and your interests. If you have a sandwich shop, you will target people within driving distance of your shop. If you have a mail order business, you can target people from a much wider area. The other important element is budget. There are web 2.0 (free marketing) options as well as various levels of paid marketing.
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