The Seven Deadly Sins of Editorial Tweeting

Overly promotional. Inauthentic voice. Lack of over-arching tweeting strategy. These are just a few of the seven deadly sins of editorial tweeting. This panel will spotlight specific pitfalls that plague some magazine brands in their tweeting initiatives. Experts in the field will examine the problems as well as also offer a roadmap pinpointing tactics to help editors improve their tweeting efforts. Moderator:
Michael Calderone, Senior Media Reporter, The Huffington Post

Panelists:
Alison Dempsey, Partnerships & Social Media Editor, The Parenting Group
Annie Roderique-Jones, Senior Manager, Community and Social Media, XO Group Inc.
Allie Townsend, Social Media Producer, TIME
Oscar "Hank" Will, Editor-In-Chief, Grit

MPA Digital: Social Media (magazine.org/socialmedia)

Category:

Science & Technology

Tags:

• twitter
• tweet
• tweeting
• Social Media
• MPA
• Association of Magazine Media
• magazine
• magazine brand
• editor
• editorial
• publishing
• media
• digital
• online
• Media (communication)
• Brand