Call of Duty: Black Ops commercial first of its kind

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Uploaded by on Nov 25, 2010

Broadcast quality HD version is available for download at:
http://www.activisionvideo.com

Kobe Bryant and Jimmy Kimmel play real life soldiers in Activision's new commercial for Call of Duty: Black Ops. The sixty-second spot is the first of its kind in the gaming market because it features realistic war scenes and no actual gaming footage. Dubbed, "There is a Soldier in All of Us", the spot will premiere Sunday during NFL football.

The stars are joined by actors who represent people from all walks of life playing out a realistic gun battle set to the Rolling Stones' classic "Gimme Shelter". Kimmel is seen struggling with a grenade launcher.

The :60 HD video is available for download by members of the media at the Activision Broadcast Center.
http://www.activisionvideo.com.

Call of Duty: Black Ops is rated M, for people 17 years old and over. All of the actors featured in the commercial are over 18 years old. It will not air in programming that targets people under the age of 17.

About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit, public benefit corporation founded by Activision Blizzard that helps soldiers with the transition to civilian life and help them establish jobs and careers. Call of Duty: Black Ops will release worldwide on November 9. The unemployment rate for veterans is 21% higher than the rate for all Americans, with veterans' unemployment topping 500,000. Through The Call of Duty Endowment, Activision is committed to raising millions of dollars for job assistance and training programs for veterans and raising public awareness.

On November 4th, 2010, Metallica played at the Call of Duty: Black Ops launch event at Santa Monica Airport's Hangar 8 which honored the six branches of the Armed Forces and raised $1 million for The Call of Duty Endowment. After a celeb-studded 'black carpet' with Zach Braff, Cory Monteith, Macy Gray, and Kobe Bryant and many others; the tournament kicked off and featured Air Force, Army, Coast Guard, Marine, Navy and National Guard personnel playing a series of Call of Duty: Black Ops multiplayer matches against each other to raise $1 million for the Call of Duty Endowment.

Activision Broadcast Center http://www.activisionvideo.com
Questions & help: support@digitalingest.com

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Top Comments

  • some of them obviously have aimbot

  • and they say violence is not the answer! :D

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All Comments (62)

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  • 0:54 talk about cooking up a killstreak

  • @LiberalGamer76 ah I guess only the band comes to your head.. anyways shazam allready helped me.. thx for nothing

  • I love how the fat girl plays black ops, she obviously just has no friends

  • @LiberalGamer76 really?? u asking me if I ever heard of the rolling stones?lol... but could you be so nice and tell me WICH rolling stones song this is... I asked for the song not the band

  • @Emu1gmx its a rolling stones song...Have you ever heard of them?

  • FUCK MW3!!!! BLACK OPS IS THE BOMB!!!!!

  • game looks sweet! cant wait for it to come out 

  • Meanwhile..... in Iraq

  • im the one millionth to ask... whts the song??

  • 0:37 SSG TRAN

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