Yellow Pages Local Business Partnership

When Yellow Pages launched a small business engagement program called the Local Business Partnership, they asked us to create a promotional video to drive awareness.

The program's objective is to demonstrate support for small businesses, so that's exactly who we wanted to hear from. Candid interviews with small business owners around Melbourne provided a narrative for the story, providing grass-roots insight into the benefits of being a Yellow Pages advertiser.

We knew the video was going to be used at tradeshows where sound may not be available, so we used a mixture of 3D animation and stop motion to create something eye-catching and exciting to watch.

Category:

Science & Technology

Tags:

• C4
• C4 Communication
• Yellow Pages
• Cfour