Great Futures Start Here - Behind the Scenes

Boys & Girls Clubs of America takes you behind the scenes of our biggest Public Service Announcement ever! A new public service announcement, directed by Academy Award winner Ron Howard with the support of producer Brian Grazer and Imagine Entertainment, dramatically illustrates the impact of the Boys & Girls Club Experience in transforming the lives of young people.

Debuting on Wednesday, Sept. 21, the video features 21 noteable Boys & Girls Club alumni including national co-spokespersons Denzel Washington and Jennifer Lopez, along with Ashanti, General Wesley Clark, Misty Copeland, John Paul DeJoria, Cuba Gooding Jr., Earvin "Magic" Johnson, Jackie Joyner-Kersee, Sugar Ray Leonard, Mario Lopez, Ne-Yo, Edward James Olmos, Lucille O'Neal, Shaquille O'Neal, Smokey Robinson, CC Sabathia, Martin Sheen, Courtney B. Vance, Kerry Washington and Shaun White. BGCA's 2010 National Youth of the Year Mona Dixon rounded out the cast.

The PSA, titled "Great Futures Start Here," was created to draw awareness about the critical issues -- high school dropout rate, childhood obesity, youth violence -- that puts millions of America's kids, and the nation's future, at risk.

Kids in every community deserve a chance at a great future. Boys & Girls Clubs provide high-impact, affordable programs, and caring adult mentorship to give kids an opportunity to learn and grow. Every day, Clubs around the world emphasize academic success, good character and citizenship, and healthy lifestyles.

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  Nonprofits & Activism

[TLJohnson1212]

Ashanti is so beautiful

[smartboi04]

Isn't she! I was thinking the same thing. Just gorgeous.

[Manuel Antonio Lugo Quiñonez]

I see that the english is very redundant to write or say "Boys and Girls"!! "Brothers and Sisters" or "Uncles and Aunties" My God!! Their language is primitive and exclusionary!! I hate the language english!! Why have not invented many words to encompass implicitly to the female genre?!?! My God!! Their language is horrible!!

[adrana flowerz]

that waz my elementry dorris place :) i got neos autograph ;)

[ashantimyidol]

love you Ashanti............so beautiful!

[Pmurderinc]

ASHANTI<3

[nuramber]

Everyone is all nice and happy at 0:57.. then I see Shaun XDDbwahah <3

[blacklee93]

she definitely is! and her body is bangin!!!

[Da Ro]

omg! what a beautiful job and a great crew in this annoucement!! I'm so happy to see jennifer lopez in there too because she have the trully fellings and cares about the children and the young people.....great!!! and congratulations to each one of them!!

[xoxoJLoverxoxo]

JLO...Love? you Jen!!!!Keep up what u r doing!!!