http://www.advmediaproductions.com/word-of-mouth-marketing.html
Word of Mouth Marketing
Part 3—Word of Mouth Planning and Integration
Louise Rijk, VP of Marketing & Sales at Boston-area internet marketing firm Advanced Media Productions, demonstrates why Word of Mouth Marketing (WOMM) is so effective, and how to plan and integrate a successful campaign. From WebmasterWorld PubCon 2007 in Las Vegas.
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