Drukkerij Em. De Jong (one of the largest retail specialists in Europe) is helping Dominos Pizza (a franchise organization in Pizza in The Netherlands) by using DMP FLO Suite as a way for Dominos franchisers to create marketing materials online. The goal is to simplify the creation of their menus.
A flexible back-office makes it easy for Em. De Jong to adapt quickly to new questions from Dominos. Databases are created to store assets and data (FLO Suite) and images (assetFLO). PDF templates are designed so the DTP personnel can personalize the elements on top of the menus by login on the server.
The front site has to be suitable for every particular end user of any application. It has to be easy in use, high in acceptance and it has to give the possibility to create and maintain your own database, to order and personalize menus, but also other marketing materials.
The users also can personalize other types of promotion materials (e.g. flyers). Data used for this is already entered, in pull down menus they can find promotions available for everyone but also the promotions that are created by the dealer himself. After a few simple steps the order is completed and sent as a PDF file to the production servers and the printers.
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