60 Seconds: Airlines

This week's question: Southwest Airlines seems to be doing very well as they are currently hiring. They have low price fairs and funny TV ads, so what are they doing right and what is everyone else doing wrong?

This is our eighteenth video in our "60 Seconds" series. We will be posing a number of questions in this series. We will attempt to answer one question per week in video form. There are two rules for the "60 Seconds" series:

1) Justin has 60 seconds to answer a given question.
2) The video is unscripted. Justin has not seen the question before taping. What you see is raw footage, there is only one take. We do this to keep ourselves down-to-earth and transparent.

Category:

People & Blogs

Tags:

• southwest airlines swa
• marketing
• branding
• advertising
• tricycle
• 60 seconds