Published on Oct 18, 2012
USA Today tech reporter Jon Swartz says new trends are less about hype and more about how technology impacts everyday business and society.
Sometimes technology is the solution as much as it is part of the problem. For consumers, the ability to use mobile, social and the web is not only enlivening real-time experiences, but it's also delivering immediacy to e-commerce and social commerce.
About Brian Solis:
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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Jon Swartz: USA Today Tech Reporter | Revolution Season 3 | BrianSolisTV
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