Kleenex Anti-Viral Baby TV Spot

Kleenex's Anti-Viral tissue kill's the viruses that cause colds and flu. The communications objective was two-fold:

1) Show mothers that the flu virus was a threat, and 2) Make them believers that Kleenex Anti-Viral tissues really work.

The solution was the classic battle between good and evil − establishing the enemy (in mom and kid-friendly terms) and a way to join the fight at battlethebug.com.

We created the icons − a pesky flu bug and a heroic tissue box − that were used across all communications channels. We designed and developed an online destination for moms, nurses, and teachers to join the fight. And the microsite included webisodes we created to give the launch viral reach (pun intended).

http://laughlin.com

Category:

Entertainment

Tags:

• Kleenex
• Anti-viral
• Kleenex bug
• Laughlin Constable
• Battle the Bug
• Flu
• advertising