To announce the grand opening of Moe's Southwest Grill in the touristy area of Lake Buena Vista, evok put together a winning plan for a week-long grand opening celebration. The campaign included hotel referral marketing, cross promotional marketing, a radio remote, radio spots, online banners, heavy social media, sign spinners and more. During each day of the week, evok pushed a different promotion - from "Sing for Your Supper" to the "Dead-Ringer Contest."
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